The Point

Your place to find elevated, easy to wear every day styles that you'll wanna wear again and again

New Arrivals

New Arrivals drop every Friday at 10AM CST Online & In-Store

Lena chunky mule

Lena chunky mule

Vendor:
matisse

Regular price $180.00 USD

Regular price Sale price $180.00 USD
Unit price per
Tell Me A Story long sleeve round neck striped cardigan

Tell Me A Story long sleeve round neck striped cardigan

Vendor:
LE LIS

Regular price $53.00 USD

Regular price Sale price $53.00 USD
Unit price per
Love Letter Cami

Love Letter Cami

Vendor:
Free People

Regular price $38.00 USD

Regular price Sale price $38.00 USD
Unit price per
Vienna Cardigan

Vienna Cardigan

Vendor:
Free People

Regular price $98.00 USD

Regular price Sale price $98.00 USD
Unit price per

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Collections

Tops
Women’s Tops ranging from tank tops, long sleeve tops, oversized tee shirts,...

Tops
Accessories

Accessories
Bottoms
Jeans and pants in all styles for different body types and styles....

Bottoms
Dresses

Dresses
Beauty

Beauty
Women's Outerwear
Women’s Outerwear Collection featuring women’s coats, women’s jackets, women’s hoodies and more....

Women's Outerwear
Sale section

Sale section

Meet me at The Point

Where effortless style meets small-town magic.

Born from California roots and built in the heart of Watford City, North Dakota, this boutique is a love letter to the dreamers, the doers, and anyone who believes fashion should feel good. With over 15 years in Retail Management (most of that time spent at Urban Outfitters ❤️‍🔥) Our founder curates every rack with intention, heart, and a little bit of edge.

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New Arrivals

Lena chunky mule

Lena chunky mule

Tell Me A Story long sleeve round neck striped cardigan

Tell Me A Story long sleeve round neck striped cardigan

Love Letter Cami

Love Letter Cami

Vienna Cardigan

Vienna Cardigan

Collections

Tops

Tops

Accessories

Accessories

Bottoms

Bottoms

Dresses

Dresses

Beauty

Beauty

Women's Outerwear

Women's Outerwear

Sale section

Sale section

Meet me at The Point