The Point

Your place to find elevated, easy to wear every day styles that you'll wanna wear again and again

New Arrivals

New Arrivals drop every Friday at 10AM CST Online & In-Store

Buttermelon - Blue/Chocolate Stripe Zip-up Track Jacket

Buttermelon - Blue/Chocolate Stripe Zip-up Track Jacket

Regular price $60.00 USD

Regular price Sale price $60.00 USD
Unit price per
Buttermelon - Navy/Grey Colorblock Quarter Zip Sweatshirt

Buttermelon - Navy/Grey Colorblock Quarter Zip Sweatshirt

Regular price $62.00 USD

Regular price Sale price $62.00 USD
Unit price per
Buttermelon - Maroon/Ivory Stripe Thick Knit Quarter Zip Sweater

Buttermelon - Maroon/Ivory Stripe Thick Knit Quarter Zip Sweater

Regular price $58.00 USD

Regular price Sale price $58.00 USD
Unit price per
Buttermelon - Rust/Navy Collared V-Neck Sweater

Buttermelon - Rust/Navy Collared V-Neck Sweater

Regular price $48.00 USD

Regular price Sale price $48.00 USD
Unit price per

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Collections

Tops
Women’s Tops ranging from tank tops, long sleeve tops, oversized tee shirts,...

Tops
Accessories

Accessories
Bottoms
Jeans and pants in all styles for different body types and styles....

Bottoms
Dresses

Dresses
Beauty

Beauty
Women's Outerwear
Women’s Outerwear Collection featuring women’s coats, women’s jackets, women’s hoodies and more....

Women's Outerwear
Sale section

Sale section

Meet me at The Point

Where effortless style meets small-town magic.

Born from California roots and built in the heart of Watford City, North Dakota, this boutique is a love letter to the dreamers, the doers, and anyone who believes fashion should feel good. With over 15 years in Retail Management (most of that time spent at Urban Outfitters ❤️‍🔥) Our founder curates every rack with intention, heart, and a little bit of edge.

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New Arrivals

Buttermelon - Blue/Chocolate Stripe Zip-up Track Jacket

Buttermelon - Blue/Chocolate Stripe Zip-up Track Jacket

Buttermelon - Navy/Grey Colorblock Quarter Zip Sweatshirt

Buttermelon - Navy/Grey Colorblock Quarter Zip Sweatshirt

Buttermelon - Maroon/Ivory Stripe Thick Knit Quarter Zip Sweater

Buttermelon - Maroon/Ivory Stripe Thick Knit Quarter Zip Sweater

Buttermelon - Rust/Navy Collared V-Neck Sweater

Buttermelon - Rust/Navy Collared V-Neck Sweater

Collections

Tops

Tops

Accessories

Accessories

Bottoms

Bottoms

Dresses

Dresses

Beauty

Beauty

Women's Outerwear

Women's Outerwear

Sale section

Sale section

Meet me at The Point