New Arrivals

New Arrivals drop every Friday at 10AM CST Online & In-Store

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Meet me at The Point

Where effortless style meets small-town magic.

Born from California roots and built in the heart of Watford City, North Dakota, this boutique is a love letter to the dreamers, the doers, and anyone who believes fashion should feel good. With over 15 years in Retail Management (most of that time spent at Urban Outfitters ❤️‍🔥) Our founder curates every rack with intention, heart, and a little bit of edge.

Blog- What’s The Point?

  • Why we created New Arrival Fridays at The Point

    Why we created New Arrival Fridays at The Point

    From running the store solo to building systems that support growth, this is the story behind New Arrival Fridays—and how thoughtful structure creates a better shopping experience for everyone.

    Why we created New Arrival Fridays at The Point

    From running the store solo to building systems that support growth, this is the story behind New Arrival Fridays—and how thoughtful structure creates a better shopping experience for everyone.

  • New Sunglasses 🕶️

    New Sunglasses 🕶️

    Photo shoot for all our new sunglasses that just arrived from one of our favorite brands, Fifth & Ninth

    New Sunglasses 🕶️

    Photo shoot for all our new sunglasses that just arrived from one of our favorite brands, Fifth & Ninth

  • upcoming events and market buying trips

    upcoming events and market buying trips

    The Point catches you up on all the latest things happening in-store and upcoming events and travel plans buying for the next season 

    1 comment

    upcoming events and market buying trips

    The Point catches you up on all the latest things happening in-store and upcoming events and travel plans buying for the next season 

    1 comment
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